What if the BEST CASE SCENERIO happens to your organization? You get a once in a lifetime opportunity to get mega publicity. What does it really mean for your organiztion?
In this short session, we’ll talk about BC/DC Ideas approach to big communications event planning. We’ll also outline exactly what did happen when we finally made it to the big dance.
While we’ll use the Puppy Bowl as our example, the lessons learned in this sessionc can be applied to any major media event.