The news cycle is so short, things can blow up rapidly and it is hard to prepare. Organizations must be able to move and make decisions very quickly by proactively creating a structure that can allows them to do so. It’s hard to identify red flags 8 months from now but you can focus on getting ahead in weeks or months by operating and planning in what’s called a “sprint”. Learn from seasoned communications pros – Rachel Renock as the CEO of Wethos and PR Consultant Kate Lino – on how to prepare your organization to meet and survive a crisis.
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