Online Activation
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The Power of Guest Blogs
Presenter: Laurie Ehrlich
In a cluttered marketplace, an authentic and powerful voice will be the one to break through. An authentic content channel, like a guest blog, will give you a platform to showcase your expertise and talk about that know-how on multiple digital channels.
Takeaways:
- The benefits of a blog
- Who should write for the blog
- How to track progress
How to Create a Simple and Effective Lead Gen Strategy
Presenter: Heidi Gollub
Successful Project Case Study: How a free resource led to national press and growing our parent database by 100% in three months
Takeaways:
- How to create free resources to attract a new audience
- How to attract a national audience with earned media
- How to use Google ads to drive traffic to your resources
Case Study: Our Wave
Presenter: Kyle Linton
Our Wave is a nonprofit that was started in 2018 to create a place for survivors of sexual violence to safely and anonymously share their stories. After two years in operation, we have reached over 100,000 survivors through the tools and educational content that we have developed. Through this event, I hope to share some of the ways that we assembled a diverse team of individuals and created a large amount of impact with limited funds.
Takeaways:
- Leveraging technology to scale nonprofit impact
- How to leverage software tools to monitor and adjust impact
- How to build a blended culture of volunteers with hard and soft skills
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Laurie Ehrlich
Laurie EhrlichDirector of Marketing & Communications
Laurie Ehrlich joined CESJDS in 2014 as its first-ever Director of Marketing & Communications. Her expertise lies in digital strategy, content curation and marketing, and social media. Prior to CESJDS, Laurie spent 12 years in non- and for- profit marketing and communications, including 4 years at the Solar Electric Power Association (SEPA) where she built the organization’s social media presence and engagement strategy, and created a system in which to analyze web, email, and social media metrics. Laurie holds a M.B.A. from Fordham’s Gabelli School of Business in New York City and a B.S. from the University of Maryland, College Park.
Heidi Gollub
Chief Marketing Officer
Heidi Gollub started playing Frogger on the Apple IIe and has been hooked on computers ever since. From blogging to social media management to influencer marketing, she built a career on her love of digital engagement. Heidi now serves as the Chief Marketing Officer of Marathon Kids, a nonprofit dedicated to getting kids moving. As Nike’s community running partner, Marathon Kids provides free programming to schools and community organizations in all 50 states.
Kyle Linton
Executive Director
Kyle is the co-creator and Executive Director of Our Wave. He created the nonprofit to provide a means for survivors to share their stories, find healing within a supportive community, and empower change across the globe. Kyle graduated from North Carolina State University in 2014 with a degree in business administration and has worked in the software industry for 8 years since.
