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Nonprofits are left without a consistent source of income and their impact suffers. In this session, I’m going to show you what a leveraged communications strategy looks like and how to write up a strategy that actually produces better plans. Three nonprofits will share their experience using this kind of leveraged strategy and show you what their plans look like. You will leave this session with three tips for creating a leveraged communications strategy that does part of the work for you, a sample strategy, and an easy path to get started right away. You’ll be surprised how easy it is to improve and manage your existing strategies, regardless of your organization’s size.
Takeaways:
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Sarah OlivieriNonprofit Strategist
Sarah Olivieri is a nonprofit business strategist, #1 International Best Selling author, and former Executive Director. She is a frequent presenter at conferences and online trainings and has been a featured expert on more than 50 podcasts. Sarah is the creator of the Impact Method™ – a framework that helps nonprofits simplify their operations, build aligned teams, and make a bigger impact without getting overwhelmed or burning out.
Sarah received her BA from the University of Chicago with a focus on globalization and its effect on marginalized cultures, and holds a master’s degree in Humanistic and Multicultural Education from SUNY New Paltz.
Sarah has over 15 years of nonprofit leadership experience. She was the co-founder of the Open Center for Autism, the Executive Director of the Helping of War Foundation, and co-author of Lesson Plan a la Carte: Integrated Planning for Students with Special Needs.
As the founder and heart behind PivotGround, Sarah helps nonprofits make a big impact with relative ease.
Jennifer CrewsExecutive Director
Jennifer Crews is a retired Navy Administrator and Family Ombudsman. She is the founder and Executive Director of Desert Sounds Performing Arts, a nonprofit organization in Arizona that provides children equal access to music education. When founded in 2008, Desert Sounds launched the Jeremy Project and provided musical instruments to only seventy children. Over the past twelve years, Desert Sounds has expanded their programming to include music lessons, Mariachi bands and an Electric String Ensemble. Across all programs, they serve over 526 children.
Her passion is to help you to dream big and challenge yourself to grow and achieve more than you ever thought possible.
The desire to help ALL children learn music began when her own son overcame a learning disability by playing in his school band. Once she saw firsthand how music rewires the brain, she made it her mission to make music education accessible to all students, regardless of their ability to pay. Desert Sounds is creating positives in a child’s life where negatives are often the norm while paving the way to a world of musical opportunity, personal enrichment, and happiness.
As a child, Jennifer played the violin and holds a degree in Secondary Education.
Executive Director
Martha Elder has been the executive director of Second Chance Foods, a Putnam County based food rescue, since August 2016 and is one of its founders. She created the organization’s innovative program which upcycles recovered food into soups, sauces, entrees etc. Second Chance Foods then donates these meals to local soup kitchens and food pantries.
Martha has a varied professional background which started in the corporate world working with A.C. Nielsen where she provided marketing and sales guidance to companies such as Procter & Gamble, L’Oreal and Colgate. She moved on from there to Clairol where she provided data analysis to Clairol marketing organizations around the world.
While at Clairol, Martha volunteered with a domestic violence agency and a hospice, but came to realize that she wanted to give back to society in her professional life too. She went on to earn her Masters in Social Work at Hunter College and then worked at a residential center with foster care children who were dually diagnosed with a mental illness and an intellectual disability.
Martha’s work at Second Chance Foods combines her interests in nutrition, protecting the planet and service to underserved communities. When not working, Martha likes to spend time outdoors with her husband, two teenage sons and dog.
Executive Director
Sheri is the new Executive Director of Student Television Network, a non-profit international association of high school and middle school broadcast journalism, film, and multimedia programs. With a 20-year background in TV Producing and Event Planning, Sheri looks forward to empowering future storytellers with STN.
