Crisis Communications Planning & Survival
The news cycle is so short, things can blow up rapidly and it is hard to prepare. Organizations must be able to move and make decisions very quickly by proactively creating a structure that can allows them to do so. It’s hard to identify red flags 8 months from now but you can focus on […]
Email Marketing: The Good The Bad and The Ugly
Get a handle on how to make your email campaigns get those elusive open and click-rates. Learn from a Constant Contact All-Star Award recipient on how to most effectively plan, write, design and deploy effective email communication campaigns. Beginners love Melanie for her approachability and patience. Advanced users are attracted to her approach to troubleshooting […]
Slaying the Content Management Beast
Trying to manage digital content creation, editing and promotion can be daunting. Whether you are blessed with too much content or you’re pulling teeth to get good stories from your staff, content development is often a feast and famine cycle. Learn from Meghan Prichard, who develops website content to engage and educate online audiences, drive […]