TALKS FOR GOOD
Keynote: Creating Compelling Messages for Controversial Times
In a country that’s so polarized, how do you make messages that appeal to both sides of the debate? How do you talk about topics
Keynote: When morals and mission collide, where do we go from here?
What do you do when your mission-based organization isn’t living up to its mission? How do you hold your organization accountable?
Keynote: Joy and Grief at the End of the World as We Know It
Communications work at its best is collectively breathing life into the world we want to live in. Creating space for grief, healing, and growth is
Keynote: A Checklist for Prosocial Messaging Campaigns
When crafting your messaging campaign, make sure to: Takeaways: Communicate the benefit to the community Make your ‘asks’ unambiguous, categorical, and concise Generate the expectation
Responding to Hate: A conversation about Stop Asian Hate and how to be responsive to your community’s needs
In this discussion hosted by Dawn Crawford of BC/DC Ideas, learn from Abram Garcia, Membership and Marketing Manager at NAPABA (National Asian Pacific American Bar
How to Streamline Your Communication Strategy So You Can Increase Your Time, Money, and Impact
Between wearing too many hats, being understaffed, and not having a clear strategy, donor communication tends to take the back burner. Nonprofits are left without
Panel: Vivacious Virtual Events
COVID-19 means social distancing, but it didn’t mean we had to give up on socializing! Learn from nonprofit communicators on how they successfully pulled off
5 Ways to Nurture and Strengthen an Engaged Supporter Base in Times of Uncertainty
In times of uncertainty and instability, our organizations’ work is more important than ever. We may need to adapt our communications strategies and do things
Workshop: Storyteller to Spokesperson: Prepping Members to Represent Your Organization
We tell ourselves that the best spokesperson is the one who tells a story. So why do we limit our spokesperson pool to EDs, presidents
Make Your SEO Work for You
Organic search results are critically important to nonprofits and are earned through effective Search Engine Optimization. After you’ve generated your website’s current SEO score it
Train All Staff to be the Marketing Team
Case Study: Follow along as the Poe Center for Health Education tackled the challenge of effectively training a staff of 45 to promote the organization:
How to use creativity so your organization (and your workers) don’t become stagnant
This session will be a highly interactive combination of conversation and workshop focusing on how to use creativity as an intervention to motivate your employees
Chat Bots for Advocacy and Voter Engagement
Learn about the power of chat bots for advocacy and turning out voters! Takeaways: How to use chat bots for advocacy Pros and cons of
A #GivingTuesday Case Statement: Our Successful Strategy for Digital Communications, Gift Officers, and Collaboration Magic
At the Food Bank, we participate in #GivingTuesday, as well as a couple “self- proclaimed” giving days throughout the year. We’ll walk attendees through our
Panel: Online Activation
The Power of Guest Blogs Presenter: Laurie Ehrlich In a cluttered marketplace, an authentic and powerful voice will be the one to break through. An
Advocacy Communications: The Good, The Bad, and The Wildly Successful Subtitle: Small Budgets and Big Messages
Success. In the world of politics and engagement with elected officials, many will tell you that you need a team of lobbyists and a large
We Didn’t Start the Fire: Strategies for Nonprofits to Avoid Political Firestorms and Keep from Getting Burned
The nonprofit sector increasingly finds itself at the center of political debates, further blurring the line between the political and social sectors. There are methods
Workshop: Google Grants
Google Ad grants is a free $10K in search advertising a month. But spending all that money and using your grant effectively – while keeping
How Progressives Take Back the Internet
By fusing together social listening with a CRM of micro-influencers, Main Street One and Natalie Carey with Potential Energy Coalition will walk through how we
Panel: Directing at a Distance
The pandemic caused most of our teams to scurry to work from home in a hurry. In the past year, many nonprofit communicators have thrived
Mastering Data Visualization: A Case Study from IDELA
Effective data visualization helps organizations communicate clearly and empowers audiences and supporters to take action. Yet it can be frustrating and time-consuming to implement data