Abram

Garcia

Abram Garcia channeled his passion for changing the world to become an expert in legal association communications in his latest position at the New Jersey Bar Association. Hear from this inspirational communications guy who has learned how to balance work and play while still fulfilling his mission to help.

About Abram:

Abram currently serves as the Director of Membership and Marketing at the New Jersey State Bar Association (NJSBA). Prior to his arrival at NJSBA, Abram served as the Brand and Marketing Manager at NAPABA were he focused on creating membership acquisition and retention marketing campaigns that communicate NAPABA’s value to a diverse audience of AAPI legal professionals. He was also responsible for developing new products and programs to encourage members to interact with NAPABA and each other.

Abram previously worked at ASUG (Americas’ SAP Users’ Group) where he was the marketer in charge of membership. Abram developed the company’s first-ever membership marketing plan to drive growth, engagement, retention and awareness.  In addition to his membership and marketing duties at ASUG, Abram was responsible for creating a powerful member experience for 24,000 attendees at the SAPPHIRE NOW + ASUG Annual Conference. He also assisted in the company’s rebranding and helped revamp the ASUG website to be more member-friendly.

Prior to ASUG, Abram worked at the American Bar Association for four years. There, he created several successful campaigns to meet the ABA’s membership acquisition, retention and engagement goals.

Abram holds a B.A. in Political Science from Lake Forest College.

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