Tips and Tricks to Manage Google Ad Grants

How to Maximize Your Google Ads Grant with a Kickass Editorial Strategy
Presenter: Heidi Gollub

Successful project case study: How we used Google Ads and blog content to grow our website traffic 222%.

Takeaways:

• How to kill it with SEO when you are not an SEO expert
• How to use SEO keywords to drive your editorial strategy
• How to use Google Ads to promote your blog content to achieve maximum success

Tips and Tricks for Managing Google Grant Ads
Presenter: Emily Patterson

Google Ad grants is a free $10K in search advertising a month. But spending all that money and using your grant effectively – while keeping in line with Google’s ever-changing rules – can seem like another fulltime job. In this course, learn everything you need to know to efficiently manage your ads and get the most out of your monthly $10K. In four sessions, an experienced Google Ads Grant manager takes you through how to research keywords, write compelling ads, track conversions, and create effective landing pages.

Takeaways

• Learn how to research keywords and tie your content to what users are already searching for.
• Get tips for writing compelling ads that make viewers want to click.
• Use your ad account strategically. Drive real outcomes for your organization — not just send traffic to your website

Heidi Gollub started playing Frogger on the Apple IIe and has been hooked on computers ever since. From blogging to social media management to influencer marketing, she built a career on her love of digital engagement. Heidi now serves as the Chief Marketing Officer of Marathon Kids, a nonprofit dedicated to getting kids moving. As Nike’s community running partner, Marathon Kids provides free programming to schools and community organizations in all 50 states.

Emily Patterson founded Bee Measure in 2016 to help nonprofit organizations create fundraising and communications campaigns that target the right people with the right messages. Emily focuses on helping teams understand their metrics and make data-driven decisions.

Before starting Bee Measure, Emily was the Sr. Manager for Digital Analytics at Public Broadcasting Service. There, she helped PBS get insight into their digital audiences and understand the online marketing and viewership of their programming. As a consultant, Emily has worked with the UN Environment, Sustainable Forestry Initiative, American Forest Foundation, Better Business Bureau, World Wildlife Fund, Smithsonian, and more.

Emily has a bachelor’s degree in journalism from Ohio University and a master’s certificate in digital marketing from the University of Virginia. She is a PMI- certified Project Management Professional, a board member for the Social Marketing Association of North America, and a DC chapter lead for the Digital Analytics Association.